It’s Thursday, the countdown to the top of the table clash between us and Chelski is now rolling in to full-on ‘countdown’, the players are starting to trickle out little tit-bits of information and Arsène will no doubt give us an injury update later on today before addressing the press tomorrow (unless his pressed is pulled forward to today).
Francis Coquelin is on the official site talking up the challenge of Fabregas and Hazard. For me, this represents one of the most intriguing duels, because both Chelski players have impressive offensive stats (if you take into account the whole season you can excuse Cesc’s supposed dip in form into 2015 to date) and they come up against a guy who has as equally impressive stats since he established himself in the first team as our number one ball-winning defensive midfielder.
The focus on Le Coq will be to shield the back four, but his pace and discipline will be called into question more than anything else this weekend, because I suspect Chelski will try the old ‘rope-a-dope’ style formation to try to catch us with too many bodies pushing forward and on the counter. As shoddy as United were at The Emirates, I expect Chelski to employ the same tactics. So the role of Le Coq will be to ensure he doesn’t go all ‘Alex Song’ on us and try his hand at a number ten-esque playmaker style of play when we will have plenty of those on the pitch already.
I’m pleased that he’s readily available to talk to the official site now. He seems to be becoming the modern day Johan Djourou – a PR teams wet dream – but he’s showing that he’s got the minerals to back up the talk with the walk. Or tackle. It is funny though. We all rolled our eyes whenever another player took to the official site to talk up the team, the mental strength, the belief, four years ago, but these days you kind of believe it. We seem to be able to dig out results more frequently, which adds to ones own sense of happiness and wellbeing, the net effect of which being that we are quite happy to see players talk up the team on the official site. It’s amazing what winning a few – nay, a lot – of football games can do. Us football fans really are quite docile when our teams are winning you know.
When matters turn to off-field issues however, sometimes nothing can prevent exasperation, with the latest hot topic is once again the price of match day tickets. West Ham have played the ultimo PR card this week by announcing their reduction in tickets for the first season of their new life in the Olympic Stadium. It has – rightly so – been lauded by fan groups, the Premier League and various other bodies and individuals with an interest in the game, as a great move.
It is a good move and with all of the increasing TV money tumbling in to each team almost every season, it does feel like the right thing to do that match day goers can experience the live game at a reduced price to the norm, but I don’t think anybody is truly believing that this is the crack in the damn that will see all other Premier League clubs follow suit, are they?
This is very much an isolate instance. West Ham are in a position where they have a stadium that they simply have to fill. I pick up copies of The Metro and Evening Standard and over the last six months I think I’ve seen a full page ad taken out by the Hammers offering people the chance to watch “The last season at the Boleyn Ground” next season. That’s West Ham’s 32,000-odd seater stadium in which season tickets haven’t been sold. Supply is simply outstripping demand.
West Ham know this, so their plan is clearly to create the same amount of cash in the new stadium, but bringing the price down by half means they need to sell double the amount of tickets. It’s fairly simply economics and shows a unique position the Hammers are in.
What they’ve cleverly done however, is to spin this as much as possible as a club that has listened to the plight of fans everywhere and has reacted, by reducing ticket prices as a way of showing that they are listening. I’ve seen Karen Brady interviewed in print and on TV no less than six times in the last week. She’s no mug; she has realised the awesome PR opportunity and is milking it for all its worth. You can’t really blame her, or West Ham, because if free PR is there to be taken you have to grab it with both hands. But let’s not pretend that this charm offensive is anything other than a fortunate coincidence of the fact demand outstripping supply here.
For Arsenal the reverse is clearly true. We have a waiting list that, in theory, will see my wife (The Management) get a season ticket in about 20 years time. Supply is well and truly dwarfed by demand. Would West Ham have taken this step of reducing tickets if that was the case for them? Would they have said “doubling Matchday ticket revenue is one thing, but think of all the great PR we’ll get if we half the price of tickets instead”? Doubtful. Great PR isn’t worth an extra million quid per Matchday to football clubs and so I don’t expect any of the big ones to reduce ticket prices any time soon. As much as we’d like to see it. In fact, why would any team reduce prices? The teams towards the bottom end of the league are already in a different financial league to those at the top, so by reducing their tickets if the big teams don’t, would only increase the fiscal gap further.
So I think we’re stuck with the situation we’re in for quite some time.
Anyway, there’s enough negativity online without me adding to the energy like that pink ooze in Ghostbusters II, so I’ll end on a humorous note that we can all chuckle about: Michael Owen still believes Raheem Sterling is better than Mesut Özil this season. Oh Michael, you are funny.