The Four Horsemen of the Arsenal Apocolypse

It was quiet. Too quiet. Not for many an age had this place seen such tranquility. Yet it was not a tranquility that one would wish for. It was not a tranquility borne out of peace and harmony. For this was a tranquility of death and despair. It was the type of calm that settles upon a battlefield once the carnage had ceased.

So quiet that the footsteps of The Four remaining shadows upon Highbury Hill could seem like a deafening roar.
There had once been such life and vibrancy in this little corner of the world. “The great temple of a cult once lived here” said one of the shadows, as it stepped across charred and scattered corpses. “They say that ten legions of people would all gather to witness weekly events and pray together” said the second, whilst aiming a long and slender arm in the direction of what looked now like a Roman Amphitheatre that had fallen into a thousand years of decay. “Now marvel at how their prayers have transpired. Not by success and glory, but by decay and ruin” said the third. And it was right, for the structure had only recently been of use and brimming with life. “Foolish humans and their illusions” said the final shadow amongst the settling dust and ash. Humans had been wiped from the earth and all that remained was to look upon what they once had before they departed for another existence. For these shadows were not of the world that you and I know, they were from another, so could leave such an eerie place at will. Some referred to them as the ‘Four Horsemen’, although they had never actually rode any horses since they came into being long ago. Others saw them as judges, created to cast their judgement at the end of days. They were all wrong. These were sentient beings that merely sought to tell the final story of any race that had eroded its own existence into nothing.

The shadows spoke in slow and cold tones, barely even a whisper at times, with a calmness that would send shivers down any humans spine. “It is so interesting to see that these creatures feared their own destruction, yet were the very source of its coming” said one shadow to the collective.

“Indeed. And to think they could have avoided all of this reckoning with the actions of one man” said another shadow, and if they could demonstrate a tone of amusement in their voices, you would have thought you had almost heard it when it spoke. “But that is the very nature of humans. They do not understand their own existence and how to live it. They look to their elected leaders to solve their own quarrels and issues, yet their demise came about from a man that nobody had expected.”

“Yes. They knew not of whom the catalyst was.”

“Arsene Wenger” said the shadows in a collective voice, as if to magnify the importance of the man himself.

For the end of days of Man had come about not by nuclear war, or famine, plague or disease, but because one man had failed to react to the collective desires of the church for which he served. This people of this church required feeding. They required nurturing and constant happiness. If this happiness were to be forsaken, the Four Shadows would descend upon the world and wreak a terrible havoc on Mankind.

The Mayan people had predicted a time of great change which many had interpreted as the end of days. The greatest irony of all was that this was not far from the truth. The Mayan people had simply missed a decimal point in their calculations, which had skewed their calendar, resulting in the catalyst for this great change happening on February 1st 2013.

It was not Arsene Wenger’s fault. He was not aware that the entire existence of humanity relied on his actions as the figurehead of the Church of Arsenal. He was simply doing what he believed to be right for his people. Many called him stubborn, many said the Church must move with the times and evolve, but he believed in his teachings and was always insistent that his Church practiced what they preached.

So when the end of days arrived, what was the catalyst? It is still completely unclear, but if there were many scholars in existence to debate such matters, they may have concluded that a lack of ‘new blood’ amongst Arsene Wenger’s disciples – the individuals responsible for seeing his will come to fruition – was the reason. For there could only be certain times in any given year that new disciples could be bought to The Church, and none had arrived during this particular period. This lack of activity had triggered a chain reaction that would lead to the end. First the people of the Church became angry. Then they voiced their anger and littered the ground with black plastic bags – perhaps representing their own morbid predictions of the end. The closest neighbouring Church, with a history of vigilantism, needed no invitation and duly rioted where they prayed. The malcontent spread like wildfire across the valleys and the planes of every land until nothing was left. Everything was laid to waist. And so was the coming of The Four to complete this dark scene that I describe to you now.

************
Moral: transfers and signings are not the end of the world people. That’s not why you and I got into this football supporting lark. We can all be angry and we can all want change, but let’s not turn on each other to do it, eh? And let’s not be so turned from excitement to despair depending on when a rumour comes out and when it is subsequently quashed the next day. Lets just keeping on praying that Arsenal see success soon.

Until tomorrow.

Arsenal’s attacking evolution: from Medusa to The Hydra

Morning people, hope today finds you well.

The title of today’s blog has been chosen by yours truly following a very brief look and comparison between the Arsenal we saw of last season and the one we are watching this. When I say brief, I literally do mean it, about ten minutes to be precise. If you are a regular reader of my stuff you’ll know I speak from my heart and thoughts only. If I was a proper blogger then perhaps I’d spend more time researching, but I prefer storytelling to dictionary definition, so apologies if you’re a stat hound. You’ll nee find that level of detail here i’m afraid…hope it’s still entertaining enough though…

Anyway, today’s blog is born from a quick snapshot of looking at Arsenal of last season at this stage, and likening the first seven games (and hopefully the rest of the season) of this season, to two ancient Greek mythological beasts: Medusa and The Hydra. I’m sure many of you will be familiar with both legends, but for clarity purposes I’ll briefly recount…

Medusa was a Gorgon (no, not the good creatures in Small Soldiers that got the life pummelled out of them by Tommy Lee Jones) with a female body and face and snakes for hair. She was able to turn men to stone at a single glance. Probably in a similar way to Katie Price will be able to do when the plastic starts heading south. She was defeated by Perseus by being beheaded and that was the end of her. Chop off the head of Medusa and you stop her in her tracks. Turns out she wasn’t so invincible after all.

The Hydra was a multi-headed serpent that was eventually killed by Heracles as one of his twelve labours, but not after he realised that beheading the beast did little to stop The Hydra, as its key success came from growing two heads for every one that was lopped off. So he had to take another route to killing the beast. Moving away from football for a second, I see celebrity reality TV shows in a similar ilk – when one is destroyed, two more appear on the same channel within weeks. But that’s by-the-by.

Quick disclaimer: I know that ultimately both Medusa and The Hydra were killed, so some might say the comparisons I am making, if to come true for the rest of the season would not exactly represent success, but I’m going to ignore the eventual demise of The Hydra because it supports my argument that ultimately, like Arsene says, we’re better off than last season. And whether or not you are a pessimistic or optimistic gooner, surely it’s better to live with your head in the clouds and believe than in the sewers to disbelieve?

So, quick Ancient Greek history lesson over, how does this translate back into modern-day Arsenal? Well, I see last seasons start much like Medusa: a potent in her locker, but ultimately it’s all up top in her head. If you stop her head from a) turning you to stone, or b) being bitten by poisonous asp’s, you pretty much have the old girl figured out. If for any reason she wasn’t on form, as that fateful day she came across Demi-god Perseus, a quick metal sandwich later and she is no more. With us last season, it was well recorded that we were van Persie or bust. If you could neutralise the Dutchman then more often than not you could neutralise The Arsenal. The first seven games of the season don’t quite tell that particular story if you look at the figures – we scored ten goals, only three of which were from the Dutchman (Arshavin and Chamakh- remember them? Plus Ramsey and Song all got on the scoresheet), but as a general rule of the season, he got us out of jail more times than not. However, the goals scored and points gained do generally tend to support the theory that when he was scoring we were winning. We picked up seven points and had lost four games. The head of the season had well and truly been severed. Of course we recovered and eventually managed to finish third, but that was after a heck of a good run and a little bit of fortune that van Persie’s body decided to hold together for the season.

Now, compare to the first seven games this season, and our attacking threat is much more healthy from a probability point of view. Much like The Hydra, there’s a lot more work needed to stop the beast that is Arsenal 2012-13, as our attacking options are numerous and if one is not working then others take the mantle to step up. Against West Ham this weekend Giroud sharpened his goalscoring pencil to chalk up his first league goal, whilst the substitution of Theo for Gervhino appeared to be an inspired choice from Le Boss. So far this season, we have thirteen goals, twelve points and by far a more even distribution of goals. Just look at the weekend – three separate goal scorers. Look at the Southampton drubbing as well; multiple goal scorers, multiple heads, multiple options. If Gervhino doesn’t work, replace it with Theo, if Podolski looks tired, give Chamberlain a run, if Giroud isn’t firing, mix it up a bit with one of the others switching. There are options waiting for their chance; if you cut off the head of one of the attacking options, two more options can sprout.

I think back to every match day of last seasons Premier League and how every time a certain forward went down, a look of panic swept The Emirates, or wherever we were away from home. This weekend we saw Gervhino not quite on form, his ‘head’ had been neutralised by West Ham, so what happened? He was switched for a new ‘Head’, which proved to deal a deadly blow to its opponent.

What does this new-found unity and reliance mean? Does it mean we’re destined for success? Does it mean the end of the silverware drought? Only time will tell in that regard, but going back to something I said at the start of the blog, the probabilities of success with an equal distribution of responsibility are infinitely more stacked in our favour, something Arsene has already alluded to over the last week or so.

Of course, like every beast, we can be tamed/beaten. Whilst The Hydra had the strength and spare supply of heads to call on, it could still be killed. So too, can Arsenal be ‘killed’. You only have to look at the man-marking job by Chelski on Cazorla, the beating heart of this Arsenal Hydra, to see where our reliance may come from. However, teams are still trying to figure out how to jab at that heart, whilst all the while thrashing aimlessly at our many heads. Let’s hope they continue to thrash in that direction and we can continue our successful formula for the remainder of this season.

Until tomorrow.

Stoke preview: beautiful bridesmaid or the slight rough chunky one – which goes home happy?

Happy Monday to you my kindred spirit in the world of football. In the UK it’s a bank holiday but more importantly than that it’s an Arsenal day. The second game of the season begins for the Arsenal players at 2pm UK side against a Stoke side that practically lives by the motto “come on lads, this lot don’t like it up ‘em”.

Led by the ever-irritating Tony ‘caveman’ Pulis, Stoke applied and succeeded, in being granted the ‘new Bolton’ tag when Sam Allardyce departed the Trotters. Unfortunately for The Arsenal, it’s not just in football that they have taken the mantle from the Lancashire-based club. they have also succeeded in picking up points against us at home on the majority of occasions.

Since 2008 Stoke have, in all competitions, beaten us at home three times, drawn once and lost once. It doesn’t make for great reading from an Arsenal fans perspective. I think what really irks us more than a nothing else is what Stoke have traditionally represented that has made it so hard to swallow. Historically we have been the beautiful blushing bridesmaids that have made everyone’s head turn on the dance floor with our passing game of technically gifted but sometimes lightweight players, whilst Stoke have been the chubby, hairy, a little unkempt bridesmaid that not many people want to take home. Yet when they entertain us at The Brittannia, it is the chunky bridesmaid that goes home with the handsome usher whilst we are left, sometimes literally, licking our wounds over yet another missed opportunity to pick up points.

So it is for that reason that I’m very nervous about today’s game and in no way taking it for granted that we’ve got three points sewn up. Stoke drew away from home last weekend to Reading an. In front of their home fans they will want to get their season up and running in earnest today. Last year there were not many sides that managed to pick up three points on Stokes home turf, only Newcastle managing it from some of the top teams that played, so expecting anything less than a 100% commitment from their squad would be naive. Arsenal need to be ready for a rough ride with plenty of physical challenges and set piece shenanigans to boot. The good thing is that big aper has already alluded to some extra work on the training ground this week, so let’s hope that this pays off and we see an Arsenal side ady to match physicality and raise the Stoke team by playing our own ace – slick passing and high pressing.

Arsenal are at their best when we less from the opposition defence and that is what I want to see today. The team itself, whilst probably similar to last weeks, might change up top with the manager possibly looking at Giroud to spearhead the attack. Podolski was quiet last weekend and so it wouldn’t surprise me to see Giroud come in, but equally it wouldn’t surprise me if both started, with Podolski having an obviously more robust game from the slender frame of someone like Gervhino.

I think the attacking side of our team will be the one which has the most permutations. The keeper picks himself, as does the back four, with Kos and Sagna still out injured, so I’d expect to see Jenkinson and Mertesacker to start again. There are lots of gooners  out there that are not convinced with the young right back, but he was solid enough last week to suggest to me that he’ll get his chance again from Le Boss today. He’s also got a bit more physical presence about him so hopefully that will stand us in good stead. I’ve had a couple of debates on Twitter about Coquelin playing that role, but he’s a square peg for that round hole so it’s not something I see happening unless we are down through injury – something that hasn’t exactly been a rarity against Stoke.

The midfield will probably remain the same as last week. Arteta and Cazorla looked like they’d played together for years last week, whilst Diaby will probably be favoured today alongside the two Spaniards.

I know that Whitehead will not play today after being sent off last week against Reading, but apart from that, naming the Stoke team will be a challenge in itself. Huth and Shawcross will lead the thuggery at the heart of the defence, and we might see Tom Waddlestone in the midfield, with Peter Crouch and Per Mertesacker playing the ‘who looks more like the beanstalk Jack climbed’ up top for Stoke. Apart from that, it will be a series of Orcs reading to rake the legs of any Arsenal player that dares to play their own game. The Ox is back but I expect him to be an impact player, along with Ramsey, who has less than happy memories about this ground.

Lets hope for three points and no broken bones.

Season predictors: The Empire Strikes Back

So here we are again: the time of the season that every single ‘pundit’ does their predictions on who is finishing where in the league. Who will be crowned victorious? Who will suffer the agony of relegation? Who will scrape into Europe’s – nay, the world’s – premier club competition by finishing third and fourth? And who will have to contend with a season of meaningless Thursday evening fixtures as managers use their ‘squads’ to their fullest capabilities by finding the youngest players on their books and giving them an outing.

So it comes to pass that Arsenal fans read the Premier League predictors and explode into red-faced angry individuals more resembling an army drill sergeant with a rowdy mob of ill-disciplined recruits on his hands than anything else. And with the recent exodus of an attacking player the harbingers on doom are once again plotting our demise.

The predictors all say Arsenal will fall like the Roman Empire, with Arsene playing the role of an ignorant Caesar unable to understand where it all went wrong. They’ll mock him, they’ll deride his signings and they’ll scoff at yet another star player leaving the club that has not been replaced by another one of the same ilk.

They’ll even say that Le Boss has been here before. That time and time again the Arsenal board have let their best players move on to bigger and better things. And in some cases perhaps they have. But if you look at the number of success stories that have exited stage left and managed to make an astounding career after life at The Arsenal, you could probably just use your fingers to work it out. Because it’s an interesting paradigm: Arsene Wenger let’s all of these players go year after year, let’s these centurions of the club vamoose to what feels like sunnier climes, yet Arsenal still remains. But not only do Arsenal remain, they always seem to sustain. Champions League football has been an ever-present. Despite losing all of these giants of football the balance does not tip. It has wavered I’ll grant you that, no more so than last season, but the spirit, the team, the fans and the club have always redressed.

I am not saying that we as Arsenal fans should be accepting of the continuity that has become the mainstay of our club. To make such an assertion would demonstrate a blatant disregard for the clubs recently formed motto of ‘Forward’. And I’m not saying that we should shrug our shoulders in a typically Gallic fashion when another high-profile name – bought to the club for a minimal fee and sold on for a king’s ransom – leaves. What I am saying is that we as a collective, unified in our support of The Arsenal, should take what is written about the club from certain corner of the red top gutter press with a pinch of the old ‘Maldon Sea’ stuff.

The media will always be the media. They have a job to do and that is to get as many papers sold, click-throughs clicked, and advertisers kept happy advertising. They will always review the league position as determined by the coinage in a clubs piggy bank rather than their personnel. But let’s just all know better. Let’s know that we needed to spread the goalscoring burden last season, which has been addressed by the signing of two international footballers, one of which was top goalscorer in his native land. Let’s appreciate that we’ve missed a creative influence in the midfield in 2011/12 brought about by the departure of Cesc and long-term injury of Wilshire, and sought to remove the issue by signing another international that has the benefit of lifting both the World and Euro Cups, and we will hopefully see the end of a difficult spell on the sidelines for Jack. Let us also begin to appreciate what a full pre season with no large-scale deadline day moves will do for the squad, who are now one more year experienced in playing together. Yes, I know we’re not at deadline day yet, but the spine of the side is in place, so just the occasional tweak will suffice. And finally, let’s remember that we have some really good young players like The Ox, Coquelin and Jenkinson, who are all one more year experienced.

So go ahead, you media savages, say what you will about the falling empire in North London. But just remember, sometimes, the Empire Strikes Back.

The Ginger Scottish troll out to spoil the party

Happy Friday to you all. Tis a lovely spring day and if you are anything like me you are still buzzing from a gritty victory against Everton, looking forward to a trip to a hopefully sun-kissed Emirates for a match up against the Villains of Birmingham. With our form as it is at the moment there are many fans looking to this game as a possibility to at least put more distance between at least one of our nearest rivals.

But I come with words of caution to all gooners and the players themselves: beware the ginger haired Scotsman baring fruits of three-pointy succulentness. To assume that this game is a foregone conclusion – that way defeat lies. It was in a suburban greater London hamlet that that the same ginger troll lurked in his dugout of despair just over a year ago, lying in wait for a fresh-faced Arsenal team, merrily going about their business wanting to bring footballing treats to their fans, when he struck at the jugular with the aid of his poisonous dwarf henchmen Bowyer and Ferguson to kill off Arsenal’s trophy ambition. And like a slow-release poison, the after effects of last year’s Carling Cup defeat was followed by slow suffocation in the league, FA Cup and Champions League until nothing was left from the mental reserves of the team.

Alex McCleish’s Aston Villa will set themselves out to frustrate us tomorrow. They will look to try and catch us on the counter attack with the pace of Agbonlohor and deal another stinging mental blow to our current momentum. Later on today I’m sure we will hear the boss echo these very sentiments, albeit perhaps in not such a metaphorically laced analogy, but I’m sure we will hear words of caution that the work is far from done this season. He will stress the ‘one game at a time’ approach and will urge the utmost professionalism and respect for the opposition. Underestimating a fellow premier league opponent is a perilous tightrope to walk, especially one as unpredictable as Villa. At times they have looked good, at times abysmal, so we don’t know what side will come out from the red tarpaulin come 3pm. Let’s hope it’s one that is served up with a warm dose of smack down.

We’ve already managed two victories against Aston Villa this season, with the second coming in the FA Cup off the back of a couple of appalling results in the league and an awful dirt half of football where we saw our team look all but out of the competition at half time. The positives on that occasion was the spirit and resolve that the team showed that day and if the same effort and application of that second half is shown again tomorrow then we will have no problems in our quest for three points.

Whilst Le Boss with rightly want to guard against complacency, not rule out any of our opponents and stress the number of games and points left to play for this season (which is right), the fans do not afford themselves the same perspective. In today’s instant access, social media fuelled, ‘dish-it-and-take-it’ footballing society, pity, perspective and understated contentness are no ally. So what we will see this weekend will be a demand from the Arsenal fans that we rip apart the body of the proverbial troll and his new henchmen and gorge on the innards of them before ploughing forward in our pursuit of the hallowed Champions League gingerbread house.

Tomorrow will see one of two things – a tense and frustrating afternoon trying to break down a stubborn resistance (possibly catching us on the counter attack), or a mauling of the kind another ‘Kean’ Scotsman received when he tried to block the path of our boys and declare: “YOU SHALL NOT PASS!”. Let us hope the same fate befalls our opponent tomorrow.

Have a good one guys.

The Arsenal rollacoster

Good morrow to thee,

Being an Arsenal fan is a lot like taking a step onto a rollacoaster. On every rollacoaster you’re only ever experiencing the fun of ‘the highs’ and the thrill of the ride when you’re hurtling down to ground at rapid speed for half of your actual experience. The other half of the time you’re clunking skyward waiting for the adrenalin rush to kick in and looking around at the small people below you. It’s the anticipation that keeps you interested, nothing more. When you reach the pinnacle of the ride, you then have the fun element, the element that makes you scream and when you get off, it’s the only bit you remember.

I use this metaphor purely as a conduit for an intro to highlight how I see our season has panned out so far. At times we’ve spent our season chugging up the laborious part of the rollacoaster, waiting for the fun stuff to ‘kick in’. We’ve been aboard an old rickety rollacoaster at times, groaning under the weight of too many injuries to key players and we’ve been forced to look around at the scenery whilst waiting for the good stuff, the ‘total football’ to kick in and let us see the Arsenal football club of the first six years of Arsene’s reign. As we’ve looked around we’ve seen other teams seemingly build their own rollacoasters, with not many upward parts but plenty of adrenalin filled sections that have made us jealous. We’ve toiled over defeats to Blackburn, Utd (twice) and also arch rivals Spurs and quite frankly we’ve wanted to be experiencing the fun part of our ‘ride’ for quite some time but to little or no avail.

But like any rollacoaster, there are the bits in the middle that are downhill and thrilling and we must also try to remember them. We’ve had victories over Udinese and Chelski to testify to that, as well as the win at the weekend against the Villans of Birmingham. We’ve seen the emergence of Oxlade-Chamberlain and the assured performances of Arteta interspersed with the excellent form of RvP and the improvement of Ramsey and the further emergence of Sczesny. This of course has been countered by the lacklustre Arshavin and the consistently inconsistent Theo Walcott to also help the ‘up-and-down’ feeling to our season. It’s not just the results that affect our adrenalin and emotions, the personnel do as well.

The game at the weekend was the best example of a microcosm of our season. Dreadful (in terms of the scoreline, the performance wasn’t THAT bad) in the first half and delightful in the second, we eventually got ourselves through with a spirit that we can only hope perseveres throughout the squad until mid May. You hope that the confidence of a comeback will instill a bit more belief into the side that they should never give up. Consider this: Had we have been 3-0 up at half time and gone through 3-2, would the team be as boosted by the result? I would wager no, so perhaps the win and the way in which we came about it could actually work out to be a good thing?

But where are we right now? Are we on a thrill-a-second downward track hurtling towards success? Or was the weekend just one of those dips in the track that is followed by another vertical clanking upwards towards the heavens?

Personally, I think after the poor start to 2012 we are due for a long and thrilling conclusion to the season providing there are no more ‘little setbacks’ for all of the remaining players coming back from injury. We suffered for essentially the whole of January with some of the performances and, whilst I too agree that refereeing performances had a contributing factor, they were not the sole reason for our plight. Our rollacoaster with the playing staff also looks to be getting more exciting as well. Yes we will miss jack for yet more of the season, but within the next week we should see the return of Gibbs and Sagna and for the first time in many months we’ll see Vermaelen where he is at his best – at the heart of the defence.

Can we still get fourth? I am still skeptical. Can we win the FA Cup? I think that is a possibility given the absence of the two Manchester teams. Can we take the Champions League trophy back to the Emirates? Probably doubtful given the strength of the teams in the competition. But if an average Liverpool team with Hamman and Smicer in it can lift the trophy, why not us?

Whatever has happened up to this point is a mere memory. An old bit of the rollacoaster you’ve already gone across. What is important is what happens now and over the coming months. We start our next challenge on Wednesday night and if we can get three points at the Reebok there will be many believing that perhaps the clubs FORWARD motto can actually start to mean something. Because let’s face it, this season has been more of a SIDEWAYS than anything else.

Onward and upward……ordownward….or something….

Wenger does ‘injury’ deal with devil

Morning morning people,

After a stinging defeat like the one on Sunday, doesn’t the footballing week just drag on? You want the pain of the last defeat to subside quickly, like ripping off a plaster, but instead it lingers on when there is no midweek game, like being given a dead leg by a bald, overweight five-a-side veteran because you had the temerity to nutmeg him – twice.

This morning we gooners wake up to the glorious news (sarcasm alert) from the Daily Mirror that Thierry Henry is a doubt for Sundays game against Man Utd. Isn’t that just peachy? So now, not only do we have a list as long as my arm of players who have contracts with the club, but we also have an injury list for those that we borrow too. At the moment this is just speculation, but as the day unfolds it wouldn’t surprise me to see more news filtering through the airwaves to confirm this as fact.

When The Arsenal went an entire season unbeaten, we had a core nucleus of players that remained relatively fit throughout the season. Call me a conspiracy theorist if you like, but I think Wenger made a pact with the devil in that pre-season and asked for an injury free time for his new squad, so he could prove to the snickering journos that scoffed at him when he said the team could go the season unbeaten, that he was not a bit cuckoo.

So when the devil appeared and rubbed his hands together with maniacal glee, offering Wenger exactly what he wanted, he failed to point out in the small clause at the bottom of the contract he asked Le Boss to sign that the small print stated:

Thou shalt spend ten years after season 2003/04 at Arsenal with consistent and irritating injuries to thy entire squad, hampering development and causing turmoil to thy plans…

 

PS don’t put too much faith in a player called Abou to become the player you’ve always dreamed – I’ll have him before his career has even started.

So we all live to suffer Wenger’s gamble and have spent the subsequent years post-Invincibles getting long-term injury after long-term injury. The list seems endless with Theo, Rosicky, Jack, Fabregas, Gallas, Robin and of course Diaby spending far too much time being taken care of by the medical team than anybody would have liked to see.

The other news coming out of the tabloids today is that Arsene and the other Arsenal players are losing their patience with Andrei Arshavin’s work rate. STOP THE PRESS! How long has it taken for them to realise this? He’s been at the club for four years and now there are questions raised? Don’t they see what we see during every match? Or perhaps I’m doing Arsene and the players a disservice. Perhaps Arshavin has, for the last four years, come into training every day and run his socks off. Then, when it comes to match day, the diminutive Russian is so knackered he barely musters a run even when he’s jogging up and down the touchline by my side of the field in the corner flag. That must be the reason, surely?

Just finally to wrap up today’s blog, comments from AW about how we need to regain ‘focus’ and improve defensively. It’s quite frank from a manager that is renowned for protecting his players at all costs and I think gives a microcosm of insight into the disappointment of the last couple of league games as well as the season. Players have not performed and as we go into a very tough period of the season – both mentally and the teams we play, we can’t afford to be carrying one player, let alone three or four like the game in Wales.

Until tomorrow fellow goons.

What to do with Marouane?

He sat patiently outside the big heavy oak door awaiting a summons. The chair was comfortable, lined with red leather studded to four pine sticks. There were four seats outside the entrance and he was perched on the seat furthest away. ‘it won’t make any difference’ he thought – each chair was vacant except his own – he was going to be called any minute. No stay of execution and no reprieve. He drew in a deep breath of cold air. Even inside, although the heating was on, this was far colder than his native land, and even colder than the region of France where his previous job was located.

‘He will see you now’ came the voice from just by the big oak door. It had opened slightly whilst his mind had wandered the footsteps of his past for a split second, and he had forgotten why he was there.

Hesitantly, reluctantly, he pulled himself out of the seat and slunk towards the oak door. Past the pictures of cannons and faces of yesteryear, he stepped inside the office.

‘sit down Maroune. I think it is time we had a chat’ came the voice. ‘yes boss’ was the quiet reply. Despite both being of the native tongue of France, the conversation would happen entirely in English. ‘How are you feeling?’ came the response from behind the boss’ desk. ‘ok boss. Happy’ came the reply. ‘Really? Well, that is why I wanted to chat. You’ve been with the company for about 1 year and a quarter now, right?’ said the boss. ‘A little more actually boss. I joined in June, so it’s almost a year and a half now’ he said.

‘Interesting. Time flies, doesn’t it? Anyway, the reason for me calling to you today was that I wanted to talk about how you feel you have performed over the last 6 to 9 months’ said the boss. His tone was leading, his question rhetorical. They both knew how he had been performing. And they both knew the outcome.

‘Yes, I wanted to touch on how you had performed for the last 6 months. I have to admit, I was impressed with your first six months. You hit your targets, you had a confidence about yourself and you made the senior management team very pleased’ the boss said, lowering his gaze so that it sat just above his spectacles.

‘However, the last 6 months have been…well…somewhat of a disappointment, haven’t they? You haven’t really progressed, and in this company, progression and moving ‘forward’ is always important’. ‘Yes boss. I’m sorry, I am trying’ came the even quieter, barely audible response.

‘I know, I know. But unfortunately, I am not the only person that makes the decisions in this business’ the boss lied. It was the kind of lie that both Manager and staff member were well aware of, but both continued the charade anyway. ‘I want to be able to keep you, I really do, but time is running short. The senior management team see the progress being made by some of the new staff, the Korean chap and the young lads, and they are questioning your value. However, I know your value, and I think I can buy you some time. I have to be seen to be doing something, so we will have to put you on a performance review timetable. We’ll monitor your progress every week for the next three months, and then we’ll discuss options’ he said. ‘Thanks boss’ he said, arising from his seat and shaking the boss’ hand before making a hurried exit towards the big oak door. He was just glad to get out. He already knew that his time was up with the company, but at least the next three months would help him to prepare for life afterwards. He did not want to leave, and would still try his hardest to prove the boss wrong, but ultimately, he knew that his days would soon be numbered.

*****

Perhaps I’m being a bit dramatic, but this is where I see us at with Chamakh. In a business environment it would almost certainly be the case. Whether you like him or not, and I must say I like him as a person and would love to see him pick up his form and stat at the club, but I don’t think it will happen. He looks to have gone the same way as Eduardo, which will only lead in one direction. And with Park playing well in midweek, it might have hammered another nail in his Arsenal career.

What do you think?

Brand Wenger: Goodwill fading?

Hi all,

Given that we’ve got an Interlull stretching so far in front of us that the end of it is a tiny speck on the horizon, I thought I’d go into a little more detail on my thoughts of Arsenal so far this season, but also of the ‘Arsene Wenger brand’.

I’m a Marketing Manager in my day job, so linking football and marketing together is quite an interesting thing for me, particularly when talking about a ‘brand’. For me, a brand is essentially an idea. It is something that you build up from nothing and evolve through time to become its own entity. When a brand becomes big enough then it gets recognition and scrutinised from anybody that has an interest or stake in it.

In terms of Arsene Wenger, his persona as a football manager has evolved since he first arrived in the English Premier League. The way in which his teams play football, the way in which he handles himself to the media, as well as the influence he exerts at the club (many will contest that he exerts too much) have all helped to build ‘Brand Wenger’ over the last 15 years into something that is beyond just a man from Strasbourg. Arsene Wenger has turned his football philosophy into a brand.

Brand value is invisible. It is intangible and is made up of a variety of different elements, the largest of which is often categorised as ‘goodwill’. This is the value that people place on a brand. How they trust it, have a stake in it, and in many cases will go out of their way to acquire it. Some of the largest brands in the world (Coca-Cola, Nike, McDonald’s, etc) put millions, sometimes billions of pounds/dollars on to their balance sheets based purely on the value of their brand. To them, it is at the essence of everything they stand for and it is essential that it’s integrity and belief that it’s customers have in it remain intact. They see it as the essence of the company. It has intrinsic value that must be recorded.

At first, when Brand Wenger was in its infancy, it had little intrinsic value in the UK; the British tabloid media demonstrating this with declarations such as ’Arsene Who?’ when the Frenchman first arrived. But quickly he showed how he could evolve Brand Wenger by changing the style of Arsenal, the physical make-up of the team, the training methods, the perception of the media and the success as well. After his first full season at the club Arsene won the Premier League and FA Cup double. He followed that by a double in 2002 and the ‘Invincibles’ season of 2004. At that time, Brand Wenger was so strong that he could practically name his price at Arsenal. Not just his salary, but also his intangible brand value had skyrocketed so high that people saw Arsenal and Arsene as one. Arsene had built up such a high value of ‘goodwill’ that if the Club would have been able to put it on their balance sheet (and let’s face it, we all know how much the club values a good look at the balance sheet at the moment) they would have slotted it straight in the centre when declaring their assets. At that time Brand Wenger, at least to most people’s eyes, was as strong as the Arsenal brand. Arsenal, an organisation looking to keep in touch with the ‘new money’ coming in through overseas owners through improving their own commercialism in the marketplace, decided that to keep Brand Wenger at the club, it needed to have the highest level of importance and influence placed upon it. And so Arsene’s stature and influence grew.

I believe that Brand Wenger’s goodwill was so strong at this time that it allowed the board to think that the development of the Emirates Stadium would not hinder the success on the field. In essence, they saw a direct correlation between the intangible value of Brand Wenger and the tangible assets the club had. The view was what is lost in tangible assets through players and revenue through building of this new stadium can be off-set against the value of Brand Wenger, such was the belief.

This has clearly been shown since the move to the Emirates with the lack of investment in the playing team. Big players have gone, to be replaced with lesser known players with the view that the best young players in the world would evolve, lured by the prospect of Brand Wenger and a shiny new stadium to play in. The stadium came with a hefty price to pay and inevitably the club would not be able to splash the cash of the same ilk of the monopoly money of West London rivals Chelsea, but as long as the club bought ‘the future’ talent, coupled with the value that Brand Wenger has in the industry, revenues would remain high. 

And perhaps that was true of the first few years after 2005. Brand Wenger’s goodwill remained in tact, particularly in the media, calling on the beautiful flowing football that took place in the red half of North London. However, the last few year’s have seen a shift in the intangible value of Brand Wenger. A reduction in its ‘goodwill’. It can happen to many brands. Unless they are refreshed, kept modernised, updated and invested in, they eventually become stale and in need of a boost. And that is what I think has now happened to Brand Wenger.

Arsenal Football club leveraged the goodwill brand value of Brand Wenger against the building of the stadium and the lack of investment in world-class playing staff. As a result, the goodwill that has been built up by the brand over the last 15 years has slowly been eroded. The ‘customers’ of the brand, I would argue, are predominantly the fans, but also the media, other football teams, the Premier League and any other stakeholders involved in football. To each, the value of Brand Wenger has been worn down to such an extent that everybody is looking at the tangible elements of Arsenal Football Club more than ever before.

This is just my take on it, but I have never seen so many of my Arsenal supporting colleagues become so interested in the money that Arsenal are making, the commercial deals in place and the way in which the club has run. At the height of Brand Wenger’s value, fans (certainly the ones I know) were less worried about the tangible assets of the club and more about the value of Brand Wenger in delivering success. Now each penny not spent is analysed in minute detail. Why? Because Brand Wenger has no brand value any more.

 

So where now for Brand Wenger and where for Arsenal Football Club? Can the lost brand value be recouped? I still hope, and believe that the answer is ‘yes’. However, like any brand it needs a refresh. Some investment. A fanfare of a relaunch that gets everybody talking about the brand. Investment needs to be made and soon. However, will that investment be made anytime in the near future? And more importantly, do both parties that are essential to making the brand successful (the Manager and the Club) have the ability to revive the brand? This I am not so sure.

Sometimes, when brands have lost so much value to their customers that they are no longer sustainable a new brand takes their place. This is by no means a guarantee of the success of that brand (consider the re-launch of the Post Office as Consignia  as an example), but with every loss that the team’s feel this season, I do feel that the Arsenal board will do what many management team’s have done up and down the land: blame the failure on the brand and relaunch a new one. After all, it’s not the management team’s fault that the brand failed, it’s the inability of the brand to engage with its customers right?

Wrong. If Brand Wenger can’t be refreshed and re-launched, it’s not just a new brand needed, but a new management team.

Follow me on Twitter – SuburbanGoonerChris